Unfortunately, it never really made it into Bollywood, and thus the instrument is less known internationally. Of those, the Bansuri is the oldest, and the most traditional one. There are several, the three most famous ones are the Bansuri, Nadaswaram, and Been. I wish producers could write a fantastic song that remains fantastic all the way through. But, I’m getting more and more exhausted with K-pop releases that are only enjoyable in fits and starts. It’s a shame, because there’s so much to love about this track. A post-chorus refrain salvages some of the momentum, but the damage has already been done. It doesn’t really jibe with the rest of the track, making Paint The Town feel scattershot. The instrumental also pulls back, going hard but slowing down. The melody droops into a forgettable chant, tethered to a tropey “ la ta ta ta ta ta ta ta ta.” It feels very much like a placeholder, and stops the song’s energy in its tracks. Unfortunately, Paint The Town doesn’t know what to do for its chorus. And though the instrumental becomes more conventional during the pre-chorus, its build is quite satisfying. Heavy thuds of percussion punctuate the verse, lending it a sense of drama while anchoring the melody line. But, the collage of instruments works well for the song. Taken alongside Indian flute, you could certainly make an argument for appropriation. It would have been easy to replace these sounds with familiar blasts of distorted brass, but the use of tabla drums gives the instrumental a bit of character. Paint The Town opens incredibly strong, unveiling a dynamic verse. But, like so many K-pop singles this year, the song suffers from familiar setbacks. Leader Haseul is back, and the Bollywood-esque PTT (Paint The Town) welcomes her with aplomb. It’s their first full-group release since 2019. And, this time their title track is even more momentous. LOONA’s relatively long hiatuses make each comeback feel like an event.
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