Uma Naidoo, a nutritional psychiatrist, professional chef, and author of “ Calm Your Mind with Food.” “From direct, delectable food cooking content to fashion and fitness influencers, our perceptions and relationship with food are in some way indelibly impacted by social media,” said Dr. And the more you’re exposed to certain types of content, the greater the psychological impact. In addition, social media can influence what foods and lifestyle habits you try. ![]() Comparing your food choices to others can negatively impact your relationship with food and may even impair your body image.” “For consumers, it can become easy to compare what is on your plate to what is on the plate of people that you follow on social media. “Social media typically focuses on highlights and near-perfect content and advertisements however, this is not an accurate representation of real life,” Avena explained. Social media may also impact our relationship with food through comparison. ![]() Similarly, seeing your favorite influencer enjoying healthy and nutritious foods may influence you to choose healthier options,” Avena added. “Seeing your favorite celebrity enjoying a specific junk food through a paid advertisement may incline you to choose similar food options. Nicole Avena, nutrition consultant, assistant professor of neuroscience at Mount Sinai School of Medicine, visiting professor of health psychology at Princeton University, and author of “ Sugarless.” “Constant exposure to food advertisements on social media certainly can impact our perception and relationship with food,” said Dr. How social media affects your relationship with food Neither Instagram feed affected body image perception, the study notes. They also experienced increased feelings of stress, sadness, exhaustion, and hunger. Results showed participants who were exposed to junk food content had increased cravings for salty and fatty foods. Then 7 days later, they looked at the other Instagram feed and answered the survey questions again. Next, participants answered a survey, which included questions about body image perception, mood, and food cravings. One group looked at a standard Instagram feed and the other looked at a feed with junk food images for 15 minutes. Researchers observed 63 participants ages 18 to 24 years old who were separated into two groups. The findings were recently published online in the journal Appetite. ![]() However, there is growing evidence to show that some food-related content is having harmful effects on users’ mental health.Īccording to a new study, young adults who were exposed to junk food content on Instagram experienced cravings for unhealthy foods and negative mental health effects. Advertising on social media has become increasingly popular across all industries, including food brands.
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